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Cultural Challenges - China and India

Created  by Lilith Anderson

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PublicIn Forum: Globalization - China and India
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User

Lilith Anderson

3 posts

2/7/08

Public
What is the best way to bridge that language barrier when doing business in India or China?

User

Brent Ward

5 posts

2/17/08

Public

Lillith,

 

Not sure if you participated in the Globalization 2008 conference this last week at the Embassy Suites, but there seemed to be a couple common themes noted by the speakers/panelists:

 

1. Leverage/hire someone who grew up in the local area where you are planning to do business (best if they have been educated in Western-style University) and have them educate you on the nuances of communication and etiquette.  Translators appear to be left to more literal translation tasks.  If you can have multiple people who appreciate your interests, have mutliple help you out.

2. Utilize the various government agencies/departments available locally to help connect you with people in the other country who are reputable and interested in doing business

3. Utilize the various government agencies/departments in the foreign country to help connect you with people in the other country who are reputable and interested in doing business

4. Get on the ground in the other country to get a feel for the cultural differences and show efforts to "meet them halfway"

5. Utilize legal services in the local area where you are planning to do business to make sure local laws/customs are adhered to and issues are considered for the eventuality that the relationship will not last forever.

 

Personally, I have always found it mutually beneficial to learn basic phrases like "Please", "Thank-you", "Good morning", "Hello", "Good bye" and other light conversation to help with that undeniable first impression.  Short of immersion language/culture training on a 3,6,9, or 12 month trip to the other country living in the environment, the panelists may have provided some of the best insight I have come across.

 

Brent


User

Grace Ueng

1 post

2/19/08

Public

Hi Lillith,

 

Good question. Brent recounts good themes from the conference.  A few thoughts from my experiences -- Many Chinese in China are shy to use their Chinese (especially certain age groups).  They can understand it quite well, but may not feel as confident in speaking.  When I have taught in an international MBA program in Shanghai (I conducted in English), I tried hard to speak more slowly and had one person monitor if I spoke too fast.  Unfortunately, he had the best grasp of English out of my class, so I should have checked in with the least fluent English speaker.  I interpersed mandarin during my teaching (they loved that) and finally one student asked if I could just teach in Chinese.  Since my Chinese is not good enough at all for teaching, that indicated to me to speak much more slowly to make sure they could understand  my English (they were very bright 26ish year olds studying international business) as they must have been desperate to consider asking me to teach in Chinese!

 I also taught eMBAs that included older (40s, 50s) high level executives.  I had an interpreter, but still tried to speak slowly as they could likely understand me, but the interpreter would make sure all was communicated clearly.  The more that you speak slowly and listen very carefully to understand their English (if interpreter can be avoided), that is ideal.  But good interpreters  can really facilitate a good dialogue.  The one I had was accustomed to translating for American/Western CEOs and had very impressive vitae which they asked me to approve before I took the speaking engagement - choose one who has the translation schooling/long vitae of past engagements.

 

Definitely learn the local niceities of basic phrases - the Chinese will appreciate your efforts.   Also, if possible, backup verbal communications with written English - that is often easier to comprehend and can reinforce your points (if concurrent) or after the fact if as a confirmation note.


Finally, there is much unspoken language - building Guanxi - so context clues are also important so meeting in person  is very important to build effective communications, especially if first meeting.

 

Hope this is helpful!
Grace


User

GaryPavlik

4 posts

2/21/08

Public

Re: ".... Utilize legal services in the local area .........."

 

I would not use any foreign law firm unless it was refered to me by the firm that represents my company here in the USA.

A related issue - if you go with the "country manager" model, hiring a senior person to represent your company in the PRC, India or anywhere else, it is even more important that your service providers are loyal to your corporate HQ.


 

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