Search Results for All Content - Sales and Marketing

Starting a new venture is an exciting process.  You have an idea that you believe will change the world, or make lots of money, or provide a great lifestyle.  Without going into the whole process of idea to revenue generating entity, there are clearly many obstacles…

CARY – Young entrepreneurs today have been weaned on movies like Wall Street and books by Donald Trump that successful business people are sports-minded individuals intent upon winning. Winning, by definition, means prevailing over one’s adversary, getting one’s way. Two will enter, one will leave.

Most would-be…

By Scott Place, president of Maverick Marketing and Sales.

I may get abused by my colleagues in the marketing space, but I’m going to let you in on a little secret…marketing will not close a single piece of business.  Shocking to hear from a marketing guy, isn’t it? …

Handing out your business card. Networking at an event. Conducting a client meeting. Whether you know it or not, you are creating your brand with everything you do. The choice is yours: proactively craft and build your brand — or leave it to others to determine what…

By Mark L. Self

One of the most obvious, yet most overlooked functions of early to mid stage businesses is sales.   Too many companies understand the importance of sales but have no clue how to set up a team that delivers results.  And in too many cases the answer is…

By Shawn Ramsey-Kroboth and Kristi Lee

Obviously it’s easy for us to tell you that building a solid public relations (PR) program is one of the best investments that your company can make; that a successful public relations program can enable you to cost-effectively communicate with a number of key…

Market definition, market access, and measurable market success are key elements to getting your product to consumers.  As an entrepreneur you need to know who wants your product, how to get your product to them and then you need to determine how effective those efforts were.  This presentation offers…

    Strategic positioning of your product can enhance or help you achieve a competitive advantage.  How to get your product in front of demanding consumers is an issue of branding, public relations and marketing.

 As an entrepreneur you will have to "sell" your concept, technology, and business plan in many diverse contexts.  This presentation is more of an art than a technicality, one that takes practice and skill.   This presentation will help you craft your sales pitch to persuade customers and financiers alike.

[table…

"Partners make it  possible to offer a complete solution and do so more quickly"

By Britt Carter

RALEIGH, N.C. – As you stand on the exhibit floor of the annual (insert awkward acronym of your industry association here) tradeshow and conference, the place is abuzz with flash and fanfare and, frankly, a lot of wasted cash. Many, even most, of those companies are…

    Whether you are starting a new company, launching a new product or entering new markets, you need to know the basics of building a PR and marketing foundation that will support you for years to come. This presentation uses the launch of a mock company as the basis for…

By Jack Huisman
 

Buying is a very emotional activity.  The customer is parting with a very flexible commodity – cash that can do anything – in exchange for a product that may be great at what it does, but doesn’t have nearly the capability of cash.  As…

By Keith Cassell, Special to LTW

Durham, N.C. – No no.  It’s not the five lettered "B" word you were thinking of.  It's all about your company "brand" and that translates, funny enough, into customers' feelings. When building your brand, how you tie into your target audience's emotions is…

Sam Bayer, a published author and a frequently sought after presenter, discusses how to position your business for international success.

About the Speaker:

Sam Bayer, Founder, MarketAcuity, a Raleigh based boutique consultancy dedicated to bringing Agile business, marketing, engineering and management principals to high technology…

Find out the principles of selling as they are executed by the most successful executives in any business or industry.

About the Speaker:

Richard Dean is a senior executive whose commercial initiatives have delivered more than $6 Billion in direct economic value.

Bill Warner, Managing…