Market definition, market access, and measurable market success are key elements to getting your product to consumers. As an entrepreneur you need to know who wants your product, how to get your product to them and then you need to determine how effective those efforts were. This presentation offers valuable insight into all three aspects.
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Pointers
Defining and sizing a market: Are you chasing a big
opportunity or a niche? How “real” is the opportunity? Is it a new, untapped
market or are you penetrating an existing market? What are your analogues?
Understanding the sales & marketing lifecycle: Who are
your potential customers? Who are your competitors? How do you reach your
audience? How do you measure success in sales and marketing?
Crossing the Chasm: How do you adapt to the changing
characteristics of new and evolving markets?
As Vice President of Product Management and Client
Services at ChannelAdvisor, David Spitz is responsible for worldwide product
management and client services. Spitz is also an Entrepreneur-in-Residence at
The Aurora Funds, a venture capital firm with over $200 million under
management.
CED's StartUps 24-7 uses Near-Time's Web 2.0 technology to
provide
access to the best-of-breed content that is created through CED's more than 150
annual forums, conferences, round tables and workshops as well as
publications and hands-on business development tools. By extending
CED's network to entrepreneurs throughout the nation and the
globe, CED's StartUps 24-7 provides an "anytime, anywhere" platform for a
new innovation engine unbounded by geography.
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